Rehabilitation

After the mass closure of California’s state-owned psychiatric hospitals in the early 1970s, a few active citizens jumped in to help fill the gap. That's when Rubicon was born. 

Rubicon’s solution was to offer a comprehensive service approach that offers affordable housing, job training and employment services to individuals whoo have disabilities or are homeless.

However, Rubicon is no simple charity: it owns and operates a group of for-profit businesses that employ the mentally ill and homeless. Rubicon’s businesses have an inherent social benefit built into everything they do. Rubicon’s genius is that it uses the competitive forces of the marketplace to bring out the best from every participant.

The name Rubicon is taken from the moment when Julius Caesar crossed the Rubicon River in Italy in 49 BC, changing the course of history. Rubicon offer thousands the chance to cross their own personal Rubicon and transform their lives.

Rubicon’s programs combine public benefit with private initiative to help thousands of Californians become economically self-sufficient.